TenthNodeAbout
About TenthNode

Built by someone who has done this at scale.

20 years building technology functions at Greystar, Park Hotel Group and Spa Esprit Group. Senior-led delivery. No layers between strategy and execution.

Randall Choh, Founder of TenthNode
Randall Choh
Founder, TenthNode
LinkedIn

He has seen what happens when the right systems are in place and what it costs organisations still running on manual processes. Randall Choh spent 20 years building technology functions at Greystar, Park Hotel Group and Spa Esprit Group, across real estate, hospitality and retail. The problem is not new. The opportunity is.

At Greystar, he built the APAC technology organisation from the ground up, taking the region from zero to 4,500 units across Singapore, Australia, Japan and China. Before that, he led technology across 15+ hotels in Asia at Park Hotel Group and ran the full digital transformation at Spa Esprit Group across 100+ outlets globally.

AI and automation have compressed what used to take years and large internal teams into something that can be scoped, built and handed over in weeks. TenthNode was founded on that gap. Senior-led delivery, no layers between strategy and execution. You are not locked in. Everything is yours when we hand over.

Talk to UsNo pitch. Just a conversation.
Background

Experience

Former Technology Leader
Greystar Asia Pacific, the largest apartment operator in the United States
Units Scaled at Greystar
0 to 4,500+ across Singapore, Australia, Japan and China
Hotels Managed at Park Hotel Group
15+ across Singapore, Japan, China, South Korea and Maldives
Retail and F&B outlets at Spa Esprit Group
100+ across 14 cities worldwide
Total experience
20 years across real estate, hospitality, retail, F&B and enterprise technology
Sectors
BTR, PBSA, hospitality, retail and F&B
Recognition
WorldCIO200 (2019, 2020) · CIO50 ASEAN #20 (2020) · e27 Top AI Startups to Watch, Southeast Asia (2025)
How We Think

What TenthNode stands for.

Built by someone who has lived on both sides

Most technology consultants have sold technology. Fewer have built the internal function, negotiated the contracts, sat through the implementations and then lived with the consequences. The perspective that comes from doing it at scale, across real estate, hospitality and retail, is what TenthNode is built on.

Senior-led. No layers.

In most consulting engagements, the senior person sells the work and junior people deliver it. At TenthNode, Randall leads every engagement directly. There are no account managers between you and the person doing the work. What you see in the initial conversation is what you get throughout.

You are not locked in

Every system built for a client is built to be owned by the client. All infrastructure accounts in your name. All documentation yours. All credentials handed over on delivery. The goal is to leave you more capable at the end of an engagement than at the start, not to create a dependency.