20 years building technology functions at Greystar, Park Hotel Group and Spa Esprit Group. Senior-led delivery. No layers between strategy and execution.

He has seen what happens when the right systems are in place and what it costs organisations still running on manual processes. Randall Choh spent 20 years building technology functions at Greystar, Park Hotel Group and Spa Esprit Group, across real estate, hospitality and retail. The problem is not new. The opportunity is.
At Greystar, he built the APAC technology organisation from the ground up, taking the region from zero to 4,500 units across Singapore, Australia, Japan and China. Before that, he led technology across 15+ hotels in Asia at Park Hotel Group and ran the full digital transformation at Spa Esprit Group across 100+ outlets globally.
AI and automation have compressed what used to take years and large internal teams into something that can be scoped, built and handed over in weeks. TenthNode was founded on that gap. Senior-led delivery, no layers between strategy and execution. You are not locked in. Everything is yours when we hand over.
Most technology consultants have sold technology. Fewer have built the internal function, negotiated the contracts, sat through the implementations and then lived with the consequences. The perspective that comes from doing it at scale, across real estate, hospitality and retail, is what TenthNode is built on.
In most consulting engagements, the senior person sells the work and junior people deliver it. At TenthNode, Randall leads every engagement directly. There are no account managers between you and the person doing the work. What you see in the initial conversation is what you get throughout.
Every system built for a client is built to be owned by the client. All infrastructure accounts in your name. All documentation yours. All credentials handed over on delivery. The goal is to leave you more capable at the end of an engagement than at the start, not to create a dependency.